Ludo.

At Stonks, I worked as a Founding Designer alongside a small, highly talented team to build financial products for content creators. I led the design from the ground up defining the product features, brand, UX / UI while ensuring the system was scalable and easy to build on. Despite multiple pivots, the product did not reach the traction needed to continue, and the company was ultimately shut down.

At doola, I built the company's design system and led the design of core products, including tax filings, bookkeeping software, and business banking. During my time there, the company grew 5x, with design playing a key role in scaling the platform and improving clarity for a global founder audience.